At The Voice Event 2020, I talk to Michael Antaran, Founder and CEO of Carrot Wellness, about how he has implemented an Alexa Skill into his mobile application / web app, which incentivizes people for walking.

Mike talks about how he needs and uses Data to drive his features, and what exactly he did to incorporate voice into Carrot.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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