I was talking recently with a good friend of mine, QuHarrison Terry, who is the co-founder of Inevitable/Human and the head of growth marketing at Mark Cuban Companies.
He was asking me about why I thought the Alexa Skills Store would be the next $46 billion App Store.
My answer, that Amazon does an amazing job incentivizing developers to build Alexa Skills - full-fledged voice-based applications, vs. Apple not really opening the door to developers to build full voice apps on top of Siri, sparked Q to ask me my take on Siri Shortcuts.
As of this filming/writing, Siri Shortcuts are TOTALLY DIFFERENT than Alexa Skills. This video explains further.