What can Alexa and Google Assistant actually do? In addition to just playing music, Netflix, YouTube videos and giving you weather updates, they can actually allow users to choose their own path in very in-depth personalized experiences.

As a developer, you can build voice apps that allow your audience to do the following and more...

Choose their own path, play games, take quizzes, buy products and services, get access to data, get personalized answers to questions and check on the status of personal goals.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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