This is the story of how a lifestyle brand reached a whole new audience to accelerate growth, by simply paying attention to the data, and making it easier for their current true fans to get useful information from them.

Alexa, Launch Carmen Johnston Gardens and Hey Google, Let's Talk Gardening Tips, are voice applications that feature the content of garden and lifestyle expert Carmen Johnston.

In this video, see real users talk about the Alexa Skill and hear me interview Carmen herself. I also give you a brief tutorial of how I built this! 🙂

These apps were built by Data Driven Design.

The link to the official Alexa Skill is here -

The link to the official Google Action is here -

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