What are the top three things to know about designing voice apps for Alexa and Google Assistant?

For me, the first one is how to design using Alexa Presentation Language. APL is a way to make voice apps come to life visually on all Alexa-enabled devices with screens. You can include videos, touch screen graphics and more.

Secondly, replacing the robot voice is huge for branding. You want your company to be well represented on voice devices, and Alexa and Google Assistant give you the ability to build voice apps using human voice instead of robot voice if you so choose.

Lastly, thinking about your opening invocations (launch phrases). This video explains the options currently available, along with custom intents and how to build them.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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