Targeted Engagement on Social Media with Voice Apps
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Daniel Hill sat down with QuHarrison Terry and I at Project Voice 2020 and had an interesting discussion about how he and his wife use an Alexa Skill to communicate with each other about whether or not their cat has been fed yet, so they don't overfeed the cat.
But this isn't a foolproof system. Because, as Daniel points out, if you forget to use the app, it doesn't work. So he's calling for Alexa Skill builders to use email marketing, social media, and other channels to help people who have downloaded their skills, remember that they have them installed, and remember to use them.
This makes sense, as other apps run into similar issues and have to use effective drip marketing and customer engagement to keep people coming back.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.