I had the pleasure of speaking with Bradley Metrock, CEO of Score Publishing. Bradley is many things, and most certainly all things voice. Bradley has been in the voice space for several years and culminated the Project Voice event, the number one event for voice technology and AI in America. During the podcast, I had the opportunity to learn more about what Bradley does and his vision for the future of voice. He talks in depth about how businesses need to understand the importance of incorporating voice technology within small to medium size companies. If they don’t do it soon, they will quickly fall behind.

I think business owners and marketers have a tendency to think of voice as just one more thing that they have to learn how to do. And one more thing to their long to do list. But a good friend of mine, Brynn Plumber who works at the Nashville Entrepreneur Center, and she's involved with the Nashville Voice Conference said to me that she was surprised coming out of last year's Nashville Voice Conference at what a low lift voice can be for businesses and how turnkey it can be to actually plug in to help them be more efficient and effective and not be just one more thing to add to their list of things to do. Do you think businesses know that they can build custom applications for Alexa and Google Assistant just like they can with websites or mobile apps and how those can actually help them be more efficient and effective?

I think some of that knowledge is there. I think they probably don't know. You know they probably reason that it's not that hard to do. They just like a lot of other things they want to turn to professionals, and do it right. They're representing their company. I don't think it's part of the, mental calculus for a lot of companies. Like do the tools exist? I think it really boils down to understanding what the use cases are and understanding what the capabilities are. I just gave a talk last week in San Francisco to a room that should have been on the cutting edge of all this and crazy enough, it was a former Amazon employee coming up at the end of the show telling me, my goodness, I had no idea about any of that.

And so, you know, what you and I have seen, Paul, is that the velocity of change with voice technology is so high. There's so many features being added on a weekly basis. Because it's all in the cloud. You don't have to ship anything. All you're doing is just changing stuff on the back end. And the user never knows that. They're still interacting with Alexa. They don't know about the new feature you quietly rolled out two days ago, this velocity of change has caused the whole business world to have a lot of catching up to do. I mean, it's only the first step to understand that there's people interacting with Alexa and Google Assistant. Like these smart speakers are the next form of a company.

Once you realize that you're not even close to done, you've got a long way to go into in terms of understanding the full scope of what's going on. So, you know, we're all behind in a way because, even with my show called This Week in Voice, I constantly joke that, when I came out with the show, I didn't think we would ever have enough news to fill a week. I thought we would just end up talking about the same stories week after week after week for awhile. No, we can't possibly cover everything. Either, there's so much going on, we have to really be selective. It's easy to get overwhelmed and that's why you have groups like Data Driven Design that can help you. You need to start getting in there and learning a thing or two and making mistakes, and sort of accumulate some experience. Because if you don’t your competitor is.

The Full Interview Is Here - https://datadriven.design/voice-is-th...

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