All small businesses need to differentiate themselves from their competitors, and the data says that 100+ million users are now getting their information from Alexa and Google Assistant.
Getting your business an Alexa Skill that can be found on in the Alexa app is a way of getting found that your competitors probably aren't taking yet, but will soon.
Beat them there. More here.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.