Small Business Owners are curious about Alexa Skills, but the main question I always get asked is - "how can an Alexa Skill or Flash Briefing actually help me generate leads for my business?"

This conversion with Dr. Teri Fisher, host of the "Alexa in Canada" Flash Briefing, walks viewers and listeners through how he grew his audience by building an interactive gamified Alexa Flash Briefing to generate leads for his business.

The Proof Is In The Data, his analytics were "off the charts" after he implemented this.

Recorded at Project Voice 2020, there is no video, just audio, so enjoy in its podcast form!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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