How Restaurants Can Use Alexa To Engage Their Audience (with Jeff Blankenburg of Amazon)
Listen up restaurant owners, this one is for you. I asked my friend Jeff Blankenburg, Sr. Developer Evangelist for Alexa at Amazon, to break down exactly how restaurants need to think about using Alexa to engage their audience, and here's what he had to say.
For people that own or manage restaurants, one of the things that is obvious for an Alexa Skill is menu-ing, being able to ask and hear what's on the menu. Another thing that gets missed is nutrition information.
A lot of people want to know when they're ordering a specific food, what's in it? Am I allergic to any of the foods in it?
So if restaurants can answer these questions on Alexa, or if I could tell it specific foods I'm allergic to, like peanuts, and ask... "what foods on your menu have peanuts?" then this kind of stuff makes it easier for the customer.
That is what this comes down to is, how do we make the information for our customer as easy as possible to get. How do we make it in their best interest?
The last one would be order taking via the Alexa Skill. We're already seeing this with Domino's Pizza and some others.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.
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