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My guy Jeff Blankenburg (Sr. Developer Evangelist at Amazon for Alexa) is back again, this time talking about how realtors can build their businesses on Alexa.

But what I really like about this is that he's talking about simple stuff, like Alexa Skills that realtors can build using Blueprints to answer frequently asked questions at an open house, for example.

He says Alexa Skills now should be like a simple brochure website "back in the day" when websites first started become something businesses used to provide basic information.

While many in the voice space want to get super fancy, I like that Jeff is talking about keeping it simple and getting started with providing the most up front value.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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