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Shana Berkeley of Corner To Corner, Jeff Blankenburg of Amazon and myself talk about how Hair Stylists, Restaurants and Catering businesses can use Alexa to "scale themselves" at live events or at their store fronts and create an interactive, memorable experience that will be shared on social media.

This video explains how Alexa can not only be a practical help to a small business owner, but also create a significant experience for in-person customers that leads to word of mouth and social media marketing momentum.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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