WATCH READ All small businesses need to differentiate themselves from their competitors, and the data says that 100+ million users are now getting their information from Alexa and Google Assistant. Getting your business an Alexa Skill that can be found on in the Alexa app is a way of getting found that your competitors probably…

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WATCH READ I spoke with Jeff Blankenburg, Senior Developer Evangelist at Amazon for Alexa, at The Voice Event 2020, about what Alexa Skills all law firms should consider building and how they can benefit. I really like talking to Jeff about this stuff, because the practical ideas he comes up with make a ton of…

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WATCH READ With Alexa and Google Assistant now in home offices, meeting rooms, waiting rooms and in cars, headphones and more, it makes more sense than ever to have a voice-enabled / voice-based version of your website. At Nashville Design Week, I reiterate the importance of this from a marketing perspective. At Data Driven Design,…

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WATCH READ Discoverability and shareability of Alexa Skills (applications that businesses can build for Amazon Alexa-enabled devices) is continuing to improve. In 2020, Amazon launched Alexa Quick Links and Tasks. Alexa Quick Links are for marketers. Alexa gives you your own quick link that you can promote. No coding or additional work necessary. Every Skill…

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WATCH READ What are some ideas for Dental Practices to create a better customer experience, improve internal efficiencies and operations as well as beef up their marketing simply by using Alexa and creating Skills for their business? I talk to Jeff Blankenburg, Sr. Developer Evangelist for Alexa, at Amazon, who’s father was a dentist until…

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WATCH READ Shana Berkeley of Corner To Corner, Jeff Blankenburg of Amazon and myself talk about how Hair Stylists, Restaurants and Catering businesses can use Alexa to “scale themselves” at live events or at their store fronts and create an interactive, memorable experience that will be shared on social media. This video explains how Alexa…

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WATCH READ I talk to Carrot Wellness CEO Michael Antaran at The Voice Event about how he integrated an Alexa Skill into his existing business application to improve user experience and engagement. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown…

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WATCH READ At The Voice Event 2020, I talk to Michael Antaran, Founder and CEO of Carrot Wellness, about how he has implemented an Alexa Skill into his mobile application / web app, which incentivizes people for walking. Mike talks about how he needs and uses Data to drive his features, and what exactly he…

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