Archive for June 2018
HOW TO GET ALEXA IN YOUR CAR, AND WHAT THIS MEANS FOR MARKETERS
I’ve recently gotten into building Alexa Skills. 22% of Americans now have an Alexa-enabled device; up from 1% a year ago. This according to information I picked up at VoiceCon, a one-day Voice Conference by VaynerMedia in Manhattan. 99% of Alexa users simply use it to play music, check the weather, ask what time it is, or play their…
Read MoreAlexa Goes Mobile: Alexa Skills Marketing – Data Driven Daily Tip 167
So picture this – you’re a marketer or franchisee of a retail store, convenience store, restaurant, coffee shop – whatever. The bottom line is you’re target audience persona is ON THE GO. You need a way to reach this target audience as they’re ready to make purchasing decisions. How do you get your brand to…
Read MoreBEHIND THE SCENES AT VOICECON WITH GARY VAYNERCHUK
This vlog is straight up behind the scenes content from my VIP Business Dinner with Gary Vaynerchuk the night before VoiceCon. I had a special opportunity to join him and about 20 other business owners and entrepreneurs. Here we talk about the wine business (he alludes to his secret wine project – he’s starting a…
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