Archive for May 2018
WHAT IS AN ALEXA SKILL?
What is an Alexa Skill? Raise your hand if you have an Amazon Echo device. You know, the one that everyone calls Alexa. Okay, put it down, no one is actually looking at you right now. 🙂 Raise your hand if you’ve been frustrated with Alexa not knowing how to get her to do what…
Read MoreTHE DATA SAYS: AUDIENCE ATTENTION IS BUILDING AROUND ALEXA, VOICE.
What’s next? Voice. The proof is in the data, and it feels a lot like Web 2000 and Social Media 2006. It’s early, but the Data shows that audience attention is flocking to Voice. 1. What does “Voice” mean? (you may hear it referred to as digital audio, Voice Skills, or Voice Actions). It means…
Read MoreGary Vaynerchuk VoiceCon Keynote 2018
Gary Vaynerchuk’s Keynote at VoiceCon 2018 – Why Voice Will Win
Read MoreQ and A with Gary Vee at VoiceCon VIP Dinner
Those of you that know me, know that I don’t talk politics. I’m not a history buff, and I don’t have reflections on how other people live their lives. In fact, I rarely open my mouth about anything I don’t know a lot about. It’s just how I’m wired, so that’s not at all what…
Read MoreLISTENING TO VOICE: WHAT’S NEXT AND WHAT’S HERE NOW.
Why am I investing time and money at VoiceCon in NYC? After all, I’m a digital marketer and web developer. Why do I need a podcast? Or what do I care about Alexa Skills? Well, this isn’t about using Alexa to listen to music or finding the best podcasts to listen to. This is about…
Read MoreHEY ALEXA, “HOW’S MY WEB TRAFFIC?
“Hey Alexa, how’s my web traffic?” This will be a question we’re all asking by 2020. In January of 2018, TechCrunch reported 39 million Americans (16% of the population) have a Smart Speaker (Amazon Echo, Google Home, Apple HomePod, etc.) While data shows that 66% use the devices for entertainment like playing music, telling jokes, playing games, getting…
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